Brand24 earns its reputation. It publishes the longest source list of any mid-market listening tool, the reports are presentable, and the sentiment analysis is good enough to put in front of people who do not care how it works.
The reason teams look elsewhere is usually the invoice or the loop. $199 a month billed annually, $249 monthly, and an API that costs $149 more, is a lot when the daily job is noticing three conversations. Below are nine alternatives with published prices, compared on coverage and on where the work finishes.
Eko is on this list. Eko is a social listening tool, so yes, we are ranking ourselves: the scoring rubric is published below, and Brand24 keeps its place on merit.
Prices and facts last checked
Quick comparison
Brand24 alternatives compared on 2026-09-21
Tool
Best for
Slack
Discord
Entry price
Eko
Teams who work in chat and want to act on a mention without leaving it
Reads and acts inside it
Reads and acts inside it
$49/month for 10,000 credits
Brand24
Reporting-heavy monitoring where someone presents the numbers upward
Alerts in, one way
Not published
$199/month billed annually ($249 billed monthly)
Awario
Precise boolean monitoring with historical reporting in one place
Alerts in, one way
Not published
€29/month billed annually (€49 billed monthly)
Mentionlytics
Teams monitoring several languages who want sentiment broken down per market
Alerts in, one way
Not published
$49/month billed yearly (listed at $69)
Determ
PR teams who want clean media monitoring without an enterprise contract
Listed, direction unclear
Not published
€99/month (€990/year)
Syften
Founders who want cheap, fast keyword alerts and will filter them themselves
Alerts in, one way
Not published
$29.95/month (Slack from the $49.95 Standard plan)
Octolens
Developer-tool brands that want mentions piped into their own systems
Alerts in, one way
Not published
$159/month, billed annually
Meltwater
Comms departments that need press, print and broadcast alongside social
Alerts in, one way
Not published
not published
F5Bot
Watching a few keywords on Reddit and Hacker News at no cost
Prices change without notice. Every row names the vendor page and the date it was read: check before you decide.
What Brand24 does well
Breadth. Brand24 publishes coverage of Facebook, Instagram, X, news, blogs, Reddit, LinkedIn, Medium, Quora, YouTube, TikTok, review sites, Twitch, newsletters, podcasts, Telegram, TripAdvisor, the App Store and Spotify. Nothing else in this price band lists that much.
Reports that survive contact with an executive. If part of your job is showing someone that the noise went down, this is a real advantage over tools built for the daily loop.
Published pricing and a fourteen-day trial with no credit card, which is more transparency than the enterprise tier of this market offers.
Where teams hit a wall
The price step is steep for a small team. The entry plan is $199 a month billed annually and the API is $149 more, so a two-person team ends up paying enterprise-adjacent money for a mostly-unread dashboard.
The Slack integration shows mentions in Slack. Acting on them happens back in the platform, which is the same loop every dashboard tool has.
Discord is not in the published source list. For a brand whose community lives in servers, the breadth advantage stops exactly where the community starts.
How we scored these
Where the work actually happens
Almost every tool here can push an alert into Slack. The question is what you do next. If reading the alert sends you to a web app to act, the tool is a notifier and your team still context-switches.
Is Discord a source or a destination?
Most tools that mention Discord mean they can post to it. Reading what is said inside a server is a different capability. Of every vendor checked here, exactly two publish it: Eko and Common Room.
Does it judge, or only match?
A keyword matcher returns everything containing your word, homonyms included. A tool that judges relevance returns fewer things and is wrong sometimes. Which you want depends on whether you have time to sort.
Does it draft the reply?
Finding the mention is half the job. Tools differ on whether they leave you staring at a blank box afterwards.
Breadth of sources
Eko loses this one. The enterprise platforms cover print, broadcast and image recognition, and Brand24 publishes the longest source list of the mid-market tools. If breadth is the requirement, buy breadth.
Historical data and reporting
Eko loses this one too. She is built to catch what is happening now, not to let an analyst slice three years of archive. If you need to present trends to a board, a dashboard tool is the right purchase.
Time to first useful result
Boolean query builders are powerful and they are also why plenty of monitoring seats go unused. Measured from signing up to a result somebody reads.
Is the price on the website?
Four of the tools here do not publish one. That is a real cost: it means a sales call before you can compare, and it is why several rows in these tables say 'not published' rather than a number someone guessed.
The 9 best Brand24 alternatives
1. Eko
Listening that happens inside Slack or Discord instead of reporting on itself. She judges whether a mention is about you, brings the few that matter into the channel with a drafted reply, and reads your Discord server as a source. $49 a month for 10,000 credits, with a 30-day free trial of 2,500 credits and no card. She does not produce the kind of quarterly report Brand24 is good at, and if that report is the deliverable you should stay.
Runs in:
Slack, Discord and Teams
Entry price:
$49/month for 10,000 credits
Free tier:
30-day trial with 2,500 credits, no card
Best for:
Teams who work in chat and want to act on a mention without leaving it
Second, honestly. If what you value is the source breadth and the reporting, no tool below matches it and switching is a downgrade dressed up as a saving. Leave over price or over the workflow, not over the data.
Runs in:
A web platform you log into
Entry price:
$199/month billed annually ($249 billed monthly)
Free tier:
14-day trial, no credit card. No free plan.
Best for:
Reporting-heavy monitoring where someone presents the numbers upward
Better than Eko at:
Presentation-grade reports and the broadest published source list of the mainstream tools, including Twitch, podcasts and app stores.
The straight cost-down move from Brand24 with the same dashboard shape: €29 a month billed annually, boolean control, exportable history. Narrower sources and a one-way Slack integration, but roughly a seventh of the price.
Runs in:
A web dashboard you log into
Entry price:
€29/month billed annually (€49 billed monthly)
Free tier:
7-day trial, no credit card. No free plan.
Best for:
Precise boolean monitoring with historical reporting in one place
Better than Eko at:
Boolean query control and a historical archive you can slice and export. If you want to write the query yourself, Awario lets you and Eko does not.
$49 a month billed yearly, and the one to check if your markets are multilingual: sentiment per language, with Looker and Power BI connectors for teams that already have a BI stack.
Runs in:
A web dashboard
Entry price:
$49/month billed yearly (listed at $69)
Free tier:
14-day trial, no credit card. No free plan.
Best for:
Teams monitoring several languages who want sentiment broken down per market
Better than Eko at:
Multilingual sentiment across many markets at once, with BI connectors for Looker and Power BI.
€99 a month, and the only tool on this page that watches print, TV and radio alongside the web. If half of what you do is PR rather than community, this is a closer fit than anything else here.
Runs in:
A web dashboard, with Slack and mobile alerts
Entry price:
€99/month (€990/year)
Free tier:
5-day trial, no credit card
Best for:
PR teams who want clean media monitoring without an enterprise contract
Better than Eko at:
Press coverage: it watches print, TV and radio alongside the web, which Eko does not touch.
$29.95 a month for raw, fast keyword alerts across Reddit, Hacker News, forums and Slack communities. No sentiment, no reports, no judgement. For a founder who wants to know when their name comes up and will handle the rest, it is the cheapest honest answer.
Runs in:
Alerts by email, RSS, API or webhook, and into Slack from the $49.95 plan
Entry price:
$29.95/month (Slack from the $49.95 Standard plan)
Free tier:
14-day trial on the PRO plan, no credit card. No free plan.
Best for:
Founders who want cheap, fast keyword alerts and will filter them themselves
Better than Eko at:
Price, speed and rawness. It also monitors Slack communities and Discourse forums as sources, which Eko does not. If you want every match with no judgement in the way, it is the cleaner tool.
$159 a month billed annually, aimed at developer-tool brands. Its advantage over everything else here is programmatic: MCP, API, webhooks and a CLI, so the mentions can feed whatever you have already built.
Runs in:
A web app, with Slack, webhook and API delivery
Entry price:
$159/month, billed annually
Free tier:
7-day trial on the Pro plan. No free plan.
Best for:
Developer-tool brands that want mentions piped into their own systems
Better than Eko at:
Programmatic access. MCP, API, webhooks and a CLI mean you can build your own workflow on top instead of using ours.
Included as the step up rather than across. If the reason you are leaving Brand24 is that you need press, print and broadcast, Meltwater is the category answer. It does not publish a price, has no self-serve trial and asks for a twelve-month minimum, so go in expecting a sales process.
Runs in:
An enterprise portal
Entry price:
not published
Free tier:
No self-serve trial; minimum 12-month contract
Best for:
Comms departments that need press, print and broadcast alongside social
Better than Eko at:
Traditional press, print and broadcast monitoring, which Eko does not attempt at all.
Free forever for Reddit, Hacker News and Lobsters, with Slack and Discord webhooks on the $49.99 tier. Worth trying before any paid tool, because a surprising number of Brand24 seats are doing a job this does for nothing.
Runs in:
Email, with Slack and Discord webhooks on the top plan
Computed from the same verified prices as the table above, not a hand-kept list. A tool that does not publish a price cannot appear here, because there is no way to know.
Eko — $49/month for 10,000 credits · 30-day trial with 2,500 credits, no card
Awario — €29/month billed annually (€49 billed monthly) · 7-day trial, no credit card. No free plan.
Syften — $29.95/month (Slack from the $49.95 Standard plan) · 14-day trial on the PRO plan, no credit card. No free plan.
F5Bot — Free forever; Silver $9.99/month, Gold $49.99/month · Free tier is permanent, no card
Mentionlytics — $49/month billed yearly (listed at $69) · 14-day trial, no credit card. No free plan.
Talkwalker Alerts — Free · Free
Google Alerts — Free, no paid tier published · Free
Publish no price at all
All else equal, a hidden price costs you a sales call before you can compare anything. That is not a reason to rule them out, it is a reason to start elsewhere.
Mention — A web and social media monitoring tool, owned by Agorapulse since 2025, that is moving its publishing and reply features over to Agorapulse.
Brandwatch — An enterprise consumer intelligence and social listening suite with deep historical data and advanced analytics.
Talkwalker — An enterprise social listening and consumer intelligence platform known for source breadth and image recognition.
Meltwater — An enterprise media intelligence and PR platform covering news, social and broadcast.
How to choose
Where the work actually happens Almost every tool here can push an alert into Slack. The question is what you do next. If reading the alert sends you to a web app to act, the tool is a notifier and your team still context-switches.
Is Discord a source or a destination? Most tools that mention Discord mean they can post to it. Reading what is said inside a server is a different capability. Of every vendor checked here, exactly two publish it: Eko and Common Room.
Does it judge, or only match? A keyword matcher returns everything containing your word, homonyms included. A tool that judges relevance returns fewer things and is wrong sometimes. Which you want depends on whether you have time to sort.
Does it draft the reply? Finding the mention is half the job. Tools differ on whether they leave you staring at a blank box afterwards.
Frequently asked questions
What is the cheapest Brand24 alternative?
F5Bot at nothing, if Reddit and Hacker News are enough. Among paid tools with broader coverage, Syften at $29.95 a month and Awario at €29 billed annually are the cheapest published prices. Eko starts at $49 a month, after a 30-day free trial with 2,500 credits and no card. Remember that Brand24's entry plan is $199 billed annually, so the gap is large in every direction.
How much does Brand24 actually cost?
The entry Individual plan is $249 per month billed monthly, or $199 per month billed annually, with Enterprise quoted from $1,499 per month billed annually. API access is an additional $149. There is a fourteen-day trial with no credit card and no free plan. Read on brand24.com/pricing on 21 September 2026.
Does Brand24 monitor Discord?
Discord does not appear in Brand24's published source list, which covers eighteen other platforms. Of the tools compared here, only Eko and Common Room publish Discord as a monitored source. F5Bot can send alerts into Discord on its Gold plan, which is delivery rather than listening.
Which alternative is best for a team that lives in Slack?
It depends on what you mean by lives in Slack. Every tool here can put a message in a channel. If you want the reading, deciding and replying to happen there too, that narrows to Eko and Common Room, and Common Room is a $2,500 a month GTM platform mid-acquisition by Zoom. If you only want fast alerts in the channel, Syften and F5Bot do that for much less than Brand24.
Is this ranking biased because Eko wrote it?
Yes, and here is the work: the rubric is published above the ranking, two of the eight criteria are ones Eko loses, Brand24 is kept second rather than buried, and every competitor entry names something it beats us at. No G2 ratings appear anywhere on this page because G2 blocks automated reading and we will not repeat numbers we have not seen.
Will I lose my historical data if I leave Brand24?
Usually yes, and it is the part people forget. Export before you cancel rather than after, and check what the new tool backfills: most listening tools start from the day you sign up. If that archive matters to your job, that is a reason to keep Brand24 rather than a detail to sort out later.