What is the cheapest Brand24 alternative?

F5Bot at nothing, if Reddit and Hacker News are enough. Among paid tools with broader coverage, Syften at $29.95 a month and Awario at €29 billed annually are the cheapest published prices. Eko starts at $49 a month with 2,500 free credits and no card. Remember that Brand24's entry plan is $199 billed annually, so the gap is large in every direction.

How much does Brand24 actually cost?

The entry Individual plan is $249 per month billed monthly, or $199 per month billed annually, with Enterprise quoted from $1,499 per month billed annually. API access is an additional $149. There is a fourteen-day trial with no credit card and no free plan. Read on brand24.com/pricing on 21 September 2026.

Does Brand24 monitor Discord?

Discord does not appear in Brand24's published source list, which covers eighteen other platforms. Of the tools compared here, only Eko and Common Room publish Discord as a monitored source. Several others, including Syften, Octolens and F5Bot, can send alerts into Discord, which is delivery rather than listening.

Which alternative is best for a team that lives in Slack?

It depends on what you mean by lives in Slack. Every tool here can put a message in a channel. If you want the reading, deciding and replying to happen there too, that narrows to Eko and Common Room, and Common Room is a $2,500 a month GTM platform mid-acquisition by Zoom. If you only want fast alerts in the channel, Syften and F5Bot do that for much less than Brand24.

Is this ranking biased because Eko wrote it?

Yes, and here is the work: the rubric is published above the ranking, two of the eight criteria are ones Eko loses, Brand24 is kept second rather than buried, and every competitor entry names something it beats us at. No G2 ratings appear anywhere on this page because G2 blocks automated reading and we will not repeat numbers we have not seen.

Will I lose my historical data if I leave Brand24?

Usually yes, and it is the part people forget. Export before you cancel rather than after, and check what the new tool backfills: most listening tools start from the day you sign up. If that archive matters to your job, that is a reason to keep Brand24 rather than a detail to sort out later.

9 best Brand24 alternatives in 2026

Brand24 earns its reputation. It publishes the longest source list of any mid-market listening tool, the reports are presentable, and the sentiment analysis is good enough to put in front of people who do not care how it works.

The reason teams look elsewhere is usually the invoice or the loop. $199 a month billed annually, $249 monthly, and an API that costs $149 more, is a lot when the daily job is noticing three conversations. Below are nine alternatives with published prices, compared on coverage and on where the work finishes.

Eko is on this list. Eko is a social listening tool, so yes, we are ranking ourselves: the scoring rubric is published below, and Brand24 keeps its place on merit.

Prices and facts last checked 2026-09-21

Quick comparison

Brand24 alternatives compared on 2026-09-21
Tool	Best for	Slack	Discord	Entry price
Eko	Teams who work in chat and want to act on a mention without leaving it	Reads and acts inside it	Reads and acts inside it	$49/month for 10,000 credits
Brand24	Reporting-heavy monitoring where someone presents the numbers upward	Alerts in, one way	Not published	$199/month billed annually ($249 billed monthly)
Awario	Precise boolean monitoring with historical reporting in one place	Alerts in, one way	Not published	€29/month billed annually (€49 billed monthly)
Mentionlytics	Teams monitoring several languages who want sentiment broken down per market	Alerts in, one way	Not published	$49/month billed yearly (listed at $69)
Determ	PR teams who want clean media monitoring without an enterprise contract	Listed, direction unclear	Not published	€99/month (€990/year)
Syften	Founders who want cheap, fast keyword alerts and will filter them themselves	Alerts in, one way	Alerts in, one way	$29.95/month
Octolens	Developer-tool brands that want mentions piped into their own systems	Alerts in, one way	Not published	$159/month, billed annually
Meltwater	Comms departments that need press, print and broadcast alongside social	Alerts in, one way	Not published	not published
F5Bot	Watching a few keywords on Reddit and Hacker News at no cost	Alerts in, one way	Alerts in, one way	Free forever; Silver $9.99/month, Gold $49.99/month

Prices change without notice. Every row names the vendor page and the date it was read: check before you decide.

What Brand24 does well

Breadth. Brand24 publishes coverage of Facebook, Instagram, X, news, blogs, Reddit, LinkedIn, Medium, Quora, YouTube, TikTok, review sites, Twitch, newsletters, podcasts, Telegram, TripAdvisor, the App Store and Spotify. Nothing else in this price band lists that much.

Reports that survive contact with an executive. If part of your job is showing someone that the noise went down, this is a real advantage over tools built for the daily loop.

Published pricing and a fourteen-day trial with no credit card, which is more transparency than the enterprise tier of this market offers.

Where teams hit a wall

The price step is steep for a small team. The entry plan is $199 a month billed annually and the API is $149 more, so a two-person team ends up paying enterprise-adjacent money for a mostly-unread dashboard.

The Slack integration shows mentions in Slack. Acting on them happens back in the platform, which is the same loop every dashboard tool has.

Discord is not in the published source list. For a brand whose community lives in servers, the breadth advantage stops exactly where the community starts.

How we scored these

Where the work actually happens: Almost every tool here can push an alert into Slack. The question is what you do next. If reading the alert sends you to a web app to act, the tool is a notifier and your team still context-switches.
Is Discord a source or a destination?: Most tools that mention Discord mean they can post to it. Reading what is said inside community servers is a different capability. Of every vendor checked here, exactly two publish it: Eko and Common Room.
Does it judge, or only match?: A keyword matcher returns everything containing your word, homonyms included. A tool that judges relevance returns fewer things and is wrong sometimes. Which you want depends on whether you have time to sort.
Does it draft the reply?: Finding the mention is half the job. Tools differ on whether they leave you staring at a blank box afterwards.
Breadth of sources: Eko loses this one. The enterprise platforms cover print, broadcast and image recognition, and Brand24 publishes the longest source list of the mid-market tools. If breadth is the requirement, buy breadth.
Historical data and reporting: Eko loses this one too. She is built to catch what is happening now, not to let an analyst slice three years of archive. If you need to present trends to a board, a dashboard tool is the right purchase.
Time to first useful result: Boolean query builders are powerful and they are also why plenty of monitoring seats go unused. Measured from signing up to a result somebody reads.
Is the price on the website?: Four of the tools here do not publish one. That is a real cost: it means a sales call before you can compare, and it is why several rows in these tables say 'not published' rather than a number someone guessed.

The 9 best Brand24 alternatives

1. Eko

Listening that happens inside Slack or Discord instead of reporting on itself. She judges whether a mention is about you, brings the few that matter into the channel with a drafted reply, and reads community Discord servers as a source. $49 a month for 10,000 credits, 2,500 free to start with no card. She does not produce the kind of quarterly report Brand24 is good at, and if that report is the deliverable you should stay.

Runs in:: Slack, Discord and Teams
Entry price:: $49/month for 10,000 credits
Free tier:: 2,500 credits, no card, they do not expire
Best for:: Teams who work in chat and want to act on a mention without leaving it

Vendor site · read 2026-09-21

2. Brand24

Second, honestly. If what you value is the source breadth and the reporting, no tool below matches it and switching is a downgrade dressed up as a saving. Leave over price or over the workflow, not over the data.

Runs in:: A web platform you log into
Entry price:: $199/month billed annually ($249 billed monthly)
Free tier:: 14-day trial, no credit card. No free plan.
Best for:: Reporting-heavy monitoring where someone presents the numbers upward
Better than Eko at:: Presentation-grade reports and the broadest published source list of the mainstream tools, including Twitch, podcasts and app stores.

Vendor site · read 2026-09-21

3. Awario

The straight cost-down move from Brand24 with the same dashboard shape: €29 a month billed annually, boolean control, exportable history. Narrower sources and a one-way Slack integration, but roughly a seventh of the price.

Runs in:: A web dashboard you log into
Entry price:: €29/month billed annually (€49 billed monthly)
Free tier:: 7-day trial, no credit card. No free plan.
Best for:: Precise boolean monitoring with historical reporting in one place
Better than Eko at:: Boolean query control and a historical archive you can slice and export. If you want to write the query yourself, Awario lets you and Eko does not.

Vendor site · read 2026-09-21

4. Mentionlytics

$49 a month billed yearly, and the one to check if your markets are multilingual: sentiment per language, with Looker and Power BI connectors for teams that already have a BI stack.

Runs in:: A web dashboard
Entry price:: $49/month billed yearly (listed at $69)
Free tier:: 14-day trial, no credit card. No free plan.
Best for:: Teams monitoring several languages who want sentiment broken down per market
Better than Eko at:: Multilingual sentiment across many markets at once, with BI connectors for Looker and Power BI.

Vendor site · read 2026-09-21

5. Determ

€99 a month, and the only tool on this page that watches print, TV and radio alongside the web. If half of what you do is PR rather than community, this is a closer fit than anything else here.

Runs in:: A web dashboard, with Slack and mobile alerts
Entry price:: €99/month (€990/year)
Free tier:: 5-day trial, no credit card
Best for:: PR teams who want clean media monitoring without an enterprise contract
Better than Eko at:: Press coverage: it watches print, TV and radio alongside the web, which Eko does not touch.

Vendor site · read 2026-09-21

6. Syften

$29.95 a month for raw, fast keyword alerts across Reddit, Hacker News, forums and Slack communities. No sentiment, no reports, no judgement. For a founder who wants to know when their name comes up and will handle the rest, it is the cheapest honest answer.

Runs in:: Alerts into Slack, Discord, email or RSS
Entry price:: $29.95/month
Free tier:: 14-day trial on the PRO plan, no credit card. No free plan.
Best for:: Founders who want cheap, fast keyword alerts and will filter them themselves
Better than Eko at:: Price, speed and rawness. It also monitors Slack communities and Discourse forums as sources, which Eko does not. If you want every match with no judgement in the way, it is the cleaner tool.

Vendor site · read 2026-09-21

7. Octolens

$159 a month billed annually, aimed at developer-tool brands. Its advantage over everything else here is programmatic: MCP, API, webhooks and a CLI, so the mentions can feed whatever you have already built.

Runs in:: A web app, with Slack, webhook and API delivery
Entry price:: $159/month, billed annually
Free tier:: 7-day trial on the Pro plan. No free plan.
Best for:: Developer-tool brands that want mentions piped into their own systems
Better than Eko at:: Programmatic access. MCP, API, webhooks and a CLI mean you can build your own workflow on top instead of using ours.

Vendor site · read 2026-09-21

8. Meltwater

Included as the step up rather than across. If the reason you are leaving Brand24 is that you need press, print and broadcast, Meltwater is the category answer. It does not publish a price, has no self-serve trial and asks for a twelve-month minimum, so go in expecting a sales process.

Runs in:: An enterprise portal
Entry price:: not published
Free tier:: No self-serve trial; minimum 12-month contract
Best for:: Comms departments that need press, print and broadcast alongside social
Better than Eko at:: Traditional press, print and broadcast monitoring, which Eko does not attempt at all.

Vendor site · read 2026-09-21

9. F5Bot

Free forever for Reddit, Hacker News and Lobsters, with Slack and Discord webhooks on the $49.99 tier. Worth trying before any paid tool, because a surprising number of Brand24 seats are doing a job this does for nothing.

Runs in:: Email, with Slack and Discord webhooks on the top plan
Entry price:: Free forever; Silver $9.99/month, Gold $49.99/month
Free tier:: Free tier is permanent, no card
Best for:: Watching a few keywords on Reddit and Hacker News at no cost
Better than Eko at:: It is free, and for plain Reddit and Hacker News keyword alerts that is genuinely hard to beat. Start here before paying anyone, including us.

Vendor site · read 2026-09-21

Free and under-$50 Brand24 alternatives

Computed from the same verified prices as the table above, not a hand-kept list. A tool that does not publish a price cannot appear here, because there is no way to know.

Eko — $49/month for 10,000 credits · 2,500 credits, no card, they do not expire
Awario — €29/month billed annually (€49 billed monthly) · 7-day trial, no credit card. No free plan.
Syften — $29.95/month · 14-day trial on the PRO plan, no credit card. No free plan.
F5Bot — Free forever; Silver $9.99/month, Gold $49.99/month · Free tier is permanent, no card
Mentionlytics — $49/month billed yearly (listed at $69) · 14-day trial, no credit card. No free plan.
Google Alerts — Free, no paid tier published · Free

Publish no price at all

All else equal, a hidden price costs you a sales call before you can compare anything. That is not a reason to rule them out, it is a reason to start elsewhere.

Mention — A media monitoring and social media management tool with listening, publishing and alerts.
Brandwatch — An enterprise consumer intelligence and social listening suite with deep historical data and advanced analytics.
Talkwalker — An enterprise social listening and consumer intelligence platform known for source breadth and image recognition.
Meltwater — An enterprise media intelligence and PR platform covering news, social and broadcast.

How to choose

Where the work actually happens Almost every tool here can push an alert into Slack. The question is what you do next. If reading the alert sends you to a web app to act, the tool is a notifier and your team still context-switches.
Is Discord a source or a destination? Most tools that mention Discord mean they can post to it. Reading what is said inside community servers is a different capability. Of every vendor checked here, exactly two publish it: Eko and Common Room.
Does it judge, or only match? A keyword matcher returns everything containing your word, homonyms included. A tool that judges relevance returns fewer things and is wrong sometimes. Which you want depends on whether you have time to sort.
Does it draft the reply? Finding the mention is half the job. Tools differ on whether they leave you staring at a blank box afterwards.

Frequently asked questions

What is the cheapest Brand24 alternative?: F5Bot at nothing, if Reddit and Hacker News are enough. Among paid tools with broader coverage, Syften at $29.95 a month and Awario at €29 billed annually are the cheapest published prices. Eko starts at $49 a month with 2,500 free credits and no card. Remember that Brand24's entry plan is $199 billed annually, so the gap is large in every direction.
How much does Brand24 actually cost?: The entry Individual plan is $249 per month billed monthly, or $199 per month billed annually, with Enterprise quoted from $1,499 per month billed annually. API access is an additional $149. There is a fourteen-day trial with no credit card and no free plan. Read on brand24.com/pricing on 21 September 2026.
Does Brand24 monitor Discord?: Discord does not appear in Brand24's published source list, which covers eighteen other platforms. Of the tools compared here, only Eko and Common Room publish Discord as a monitored source. Several others, including Syften, Octolens and F5Bot, can send alerts into Discord, which is delivery rather than listening.
Which alternative is best for a team that lives in Slack?: It depends on what you mean by lives in Slack. Every tool here can put a message in a channel. If you want the reading, deciding and replying to happen there too, that narrows to Eko and Common Room, and Common Room is a $2,500 a month GTM platform mid-acquisition by Zoom. If you only want fast alerts in the channel, Syften and F5Bot do that for much less than Brand24.
Is this ranking biased because Eko wrote it?: Yes, and here is the work: the rubric is published above the ranking, two of the eight criteria are ones Eko loses, Brand24 is kept second rather than buried, and every competitor entry names something it beats us at. No G2 ratings appear anywhere on this page because G2 blocks automated reading and we will not repeat numbers we have not seen.
Will I lose my historical data if I leave Brand24?: Usually yes, and it is the part people forget. Export before you cancel rather than after, and check what the new tool backfills: most listening tools start from the day you sign up. If that archive matters to your job, that is a reason to keep Brand24 rather than a detail to sort out later.

EkoTry Eko for free

The detailed head to head: Eko and Brand24